What's Your Plan B was an interactive mobile-first web campaign aimed at increasing awareness about the risks of drink driving in a unique and fun way. Promoted through TFNSW and Cricket Australia, users were given the rather bizarre options of either being fired out of a cannon, or flung from a catapult as their plan b to get home safe.
Website: launcher.whatsyourplanb.nsw.gov.au.
The experience was personalised by allowing users to upload a photo of themselves which was superimposed over an animation sequence visualising their journey home in a humourous way. Users also had the option of uploading a famous cricketer's face rather than their own. To finalise their personalisation, users could input their current location and end destination through the Google Maps API, which consequently showed the satellite and street map views in the animated journey.
The campaign also provided information about the more traditional means of getting home without drink driving: train, bus, taxi, or phone a mate.
Tech: HTML5/JS, CreateJS, Greensock.
